





Product description
The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked. aplus content video

Every ingredient used for our products has a specific purpose to benefit you. 
1
2
3

Many toothpastes contain fluoride and SLS, labeled with: “Keep out of reach of children under 6 years of age” & are not safe to swallow. Cleure’s toothpaste is SLS free & fluoride free, using baking soda & xylitol. Studies show xylitol has many oral health benefits as an effective alternative.
Does this toothpaste have any flavor or taste at all?
No mint, artificial flavors, or added fragrance — truly flavor free & great for those who are mint-sensitive. It does contain Xylitol, a natural sweetener included for its oral health benefits, which has a very subtle sweetness to some users.
Is Cleure Original toothpaste fluoride free and free of SLS and harsh chemicals?
Yes. No fluoride, no SLS, no parabens, no coconut derivatives, and no harsh chemicals — making it a gentle daily option for sensitive mouths, those avoiding common irritants, and anyone following a clean oral care routine.
Does this toothpaste whiten teeth, and what causes the slight gritty texture?
Yes — Dicalcium Phosphate is known to help remineralize enamel and Baking Soda helps gently lift surface stains. The mild grit comes from the Baking Soda; it’s intentional, not a defect. Most users adjust quickly & find it helps clean thoroughly.
Is Cleure Original toothpaste safe for daily use and for children?
Yes — gentle enough for everyday use for the whole family. Safe for all ages. Since it’s fluoride free, accidental swallowing is not harmful, though supervising young children while brushing is always recommended.
Is this toothpaste fragrance free and suitable for those with specific dietary or religious needs?
Yes. Cleure is fragrance free, flavor free, and free of common irritants — making it a thoughtful choice for those with ingredient sensitivities or observance requirements
Check out the rest of our gentle health & personal care products!
Add to Cart
Add to Cart
Add to Cart
Add to Cart
Customer Reviews
4.4 out of 5 stars 2,326
4.2 out of 5 stars 223
4.4 out of 5 stars 70
4.4 out of 5 stars 70
4.4 out of 5 stars 414
4.3 out of 5 stars 141
4.2 out of 5 stars 84
Price
$12.99$12.99
—
$12.99$12.99
—
$39.99$39.99
$15.99$15.99
—
Skin Type
Sensitive, Normal, Dry
Sensitive, Normal, Dry
Sensitive, Normal, Dry
Sensitive, Normal, Dry
Sensitive, Normal, Combination
Sensitive, Normal, Combination
Sensitive, Normal, Dry
Key Ingredients
Xylitol, Baking Soda
Xylitol, Baking Soda
Xylitol, Baking Soda, Glycerin
Xylitol, Baking Soda, Glycerin
Lactic Acid, B5, Glycerin
Glycerin, Glyceryl Caprylate
Shea Butter, Vitamin E
Benefits
Anti-cavity Cleans & Brightens
Anti-cavity Cleans & Brightens
Fights bad breath & germs
Fights bad breath & germs
Cleanses, Volumizes, Hydrates
3-in-1 cleanser, for Oily/Acne
Antioxidant-rich Moisturizer
Clinically Tested
✔
✔
✘
✘
✔
✔
✘
SLS Free
✔
✔
✔
✔
✔
✔
✔
Fluoride Free
✔
✔
✔
✔
✘
✘
✘
Cruelty Free
✔
✔
✔
✔
✔
✔
✔
Vegan
✔
✔
✔
✔
✔
✔
✔
Product Dimensions : 6.21 x 2.3 x 5.57 inches; 4 ounces
Item model number : DEN04-FBA-stickerless
Date First Available : March 3, 2022
Manufacturer : Cleure
ASIN : B09T3X266D
Best Sellers Rank: #7,064 in Health & Household (See Top 100 in Health & Household) #154 in Toothpaste
Customer Reviews: 4.4 4.4 out of 5 stars (2,326) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Formulated by a Dentist – Our hypoallergenic toothpaste has been specially formulated with non abrasive ingredients that are effective to clean, polish, whiten, and help brush away surface stains while helping to prevent cavities, and protect teeth – all without the risk of typical toothpaste additives, or synthetic detergents
Gentle Solution for Sensitive Teeth in Kids & Adults – Most toothpastes contain abrasives along with ingredients that are common irritants like SLS, mint flavoring, and triclosan, but you simply don’t need them to get bright, clean teeth! Ensure proper oral hygiene without the risk by using our fluoride free toothpaste that helps to prevent cavities, and removes stains, and safe if swallowed
Naturally Helps Fight Cavities & Whitens Teeth – Studies show Xylitol can help prevent cavities and acts as a natural sweetener with a subtle refreshing taste. Other key ingredients include Baking Soda to help remove surface stains resulting in a brighter smile. Dicalcium Phosphate helps control tartar, and helps remineralize areas of teeth attacked by acid, and acts as a gentle teeth whitener
Fluoride Free Solution For a Bright Smile – Intentionally formulated with common sensitivities in mind, Cleure Original Flavorless Toothpaste with great taste has no preservatives, parabens, or dyes
How to Brush Teeth Like a Dentist – Rinse your toothbrush and apply a small amount of toothpaste to it. Brush every side of every tooth in a circular motion for about 2 minutes to clean. Be sure to gently brush your gums and tongue as well. Rinse thoroughly. Don’t forget to floss, and follow up with Cleure mouthwash!
8 reviews for Cleure Fluoride Free Toothpaste, SLS & Mint Free (4oz Tube, 1 Pk) | Original Formula for Adults with Sensitive Mouths with Xylitol – Flavor free, SLS Free & No Mint, Made in the USA
Add a review
$12.99
Sean Bozarth –
Songbird-NOLA –
T Gentry –
Mary L –
Michael R. Blakey –
Kiwi –
island gardener –
Craig S. –